On Wednesday, 22 November 2017 a combined Condobolin and Forbes AgMarketing group visited Orange NSW for a site visit in order to better understand product ‘branding’ and how to increase the marketability of our commodities. First on the day’s itinerary was morning tea at Fiona Schofield’s home where she talked to us about the highly...
CWFS AgMarketing meetings 2 & 3 November 2017 Condobolin Another meeting of the Condobolin CWFS AgMarketing Project was held on Thursday, 2 November with rural women coming together to catch up and discuss the upcoming harvest over an informal lunch at the Railway Hotel, Condobolin. This meeting provided a great opportunity for the group to...
The official launch of the CWFS AgMarketing Project was held on Wednesday, 30 August 2017 with 16 women from the Central West region of NSW attending a workshop at the Condobolin Ag Station. The CWFS AgMarketing Project aims to upskill and improve knowledge of local producers and growers in the sphere of agricultural commodity marketing...
The marketing of agricultural commodities is an area where significant value can be extracted and risk mitigation exercised. A lack of expertise and confidence in marketing often results in missed opportunities and unrealised potential. While there is an enormous amount of market information available and a proliferation of consultants, it is often difficult to know what is really driving the market and what impact this will have on the farming enterprise. Reflecting the nature of the family...
