Risk/reward of new farming practices

Soil CRC
Written By Cristy Houghton

Project Funder: Soil CRC

Project Lead Organisation/Researcher: West Midlands Group, Dr Nathan Craig

Project Duration: October 2022 – June 2024

Aim

This project aims to develop an improved reporting tool for next users (researchers, grower groups, advisers, etc.) to produce information that can help end users (farmers) to better understand the risk and reward of adopting new farming technologies and practices. This tool will enable reporting on a broader range of financial, environmental, social, and governance factors. It will assist extension agencies (including Soil CRC partners) to present the outcomes of research to end users (farmers) in a standardized way that allows better evaluation and balance between the short- and long-term soil health benefits and improved farm profitability of a new practice, leading to better soil health outcomes.

Description and background

Since the adoption of new farming practices and technologies is often simplified to one major driver of adoption – improved farm profitability, but there are many other factors that impact farmer’s ability (or otherwise) to adopt a new farming practice, and can include emotional, social/community, environmental, and other emerging business risk factors. However, this project aims to develop a new project reporting tool to better convey the risk and reward of new farming practices for farmers to make more informed decisions when choosing to adopt.

The reporting tool developed will displace the current use of Gross Margin (financial only) analysis currently used by farmers to evaluate the assess risk and reward of new practices and technologies. This new reporting approach will take into account a greater range of parameters that are relevant to the adopting farmer, and includes financial, environmental (e.g., soil health), social (e.g., social license), and governance (e.g., sustainability, compliance) factors.

Partnership

This project is a partnership between Soil CRC, Central West Farming Systems, West Midlands Group, Corrigin Farm Improvement Group and CSU.

 
Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more. 

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au
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